Featured car history
Toyota Wish 2003
Production year: 2003
No. of produced cars: Information not available at the moment.
The Wish was developed under code name “760N” by the team, led by Chief engineer named Takeshi Yoshida and was introduced to the public for the first time at Tokyo Motor Show in October 2002 (Commercial vehicles & welcab show) and then launched in Japan in January 2003, under a massive publicity campaign with Japanese singer Hikaru Utada. The TV commercial features her song Colors, which coincides with the launch of her new CD-single. The car was marketed under the “Wish Comes True” slogan.